Liu
Flipping and scanning (a reading pattern associated with printed documents) is not only a means for locating information in a document, but also a means to get a sense of the whole text. Scrolling on a computer screen does not support this mode of reading and information processing.
People do not like to read from screens. They prefer to print out electronic documents for reading, even printouts from dot matrix printers.
I find that my patience with reading long documents is decreasing. I want to skip ahead to the end of long articles.” Another participant reports that younger people do not have patience to read every word. They merely skim and look for needed information while reading.
Nielsen
Back button is now only the 3rd most-used feature on the Web.
This dominant reading pattern looks somewhat like an F.
Web users are busy: they want to get the straight facts.
Jerz
After you've created more than about 8 pages, you should think about moving to a multi-level navigation system.
Write Meaningful Link Titles that Describe Page Relationships.
Have a stable, consistent header and footer on each page. Multiple panels and areas can be rather confusing, so beginners who use multiple panels can easily get themselves into trouble.
Does my website suck?
Our site uses a splash page (unless it's a liquor, porn, gambling, adult, tobacco, or a multi-lingual / multinational site). (Video)
Our site uses centered text on more than just headlines.
Our site doesn't physically reduce graphics using Photoshop (or other program). Instead, we take a 1200 x 800 pixel photo and manually changing the width and height attributes of the IMG tag to a smaller size.
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