Liu:
1. non-linear reading
2. "searchability" of digital documents
3. prefer documents to digital
Nielson:
1. brief reading - back button 3rd most used feature
2. users don't read text thoroughly
3. use of newsletters - how people read/discard
Jerz:
1. naviagtion = quick access
2. meaningful titles = easier navigation
3. breadcrumb trails
How does my website suck?
1. doesn't look professional
2. uses terms like "index" and "home"
3. centered text besides just headlines
4. too much text/pages too long
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