Weblog for Writing With New Media 2010-2011 with Marc Bousquet at Santa Clara University
Monday, April 18, 2011
Splash Page
Commercialism in schools has seen a recent influx within the education system of America. With the reduction of available school funds, more and more schools have been turning towards corporate sponsorships as a means to make financial ends meet. Advertisements plastered along hallways, names of corporations slapped on covers of text books and even giant logos painted on roofs are appearing all over schools across the U.S.. Corporate sponsorships provide substantial financial aid for most educational institutions but some argue that these sponsorships may come at a price to the integrity of curriculum taught. Cory Doctrow's novel Little Brother presents the idea that the use of propaganda in schools results in an influence these corporations have on students. Yet with the average child seeing up to 20,000 advertisements per year, does the influence of these corporations truly increase when seen in an educational environment?
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